An E – Commerce Strategy to Salvage Customer Changing Behavior in the Fashion Industry During Pandemics: A Case of the ICONIC Fashion Stores
Kasenge Martin – Lecturer at Uganda Martyrs University, Associate Dean, Faculty of Business Administration and Management.Ssebaggala Cyprian – Lecturer at Uganda Martyrs University, Dean, Faculty of Business Administration and ManagementMuheesi Alex – Lecturer at Uganda Martyrs University, Research and Internship Coordinator, Faculty of Business Administration and ManagementEmail: mkasenge@umu.ac.ug Abstract: The study investigated how the invention…