Effect of Market Alliance on the Performance of Microfinance Institutions in Rwanda
Charles Nshimiyimana Department of Accounting and Finance, Faculty of Business Management The Open University of Tanzania, Tanzania Email: nshimiyimanac@gmail.com Abstract: The intense competition and constantly changing market conditions in modern-day businesses prompt organizations to adopt in order for them to survive. Due to that microfinances are required to become more proactive and innovative to maintain…