Factors Affecting Social Media Usage in Students’ Selection of Study Programs in Higher Learning Institutions: A Case of Moshi Cooperative University and Mwenge Catholic University
Winfrida Justo Mbowe – Arusha Technical College Elizabeth Swai – Mwenge Catholic University, Tanzania Email: winfrida.mbowe@atc.ac.tz/ elizabeth.sing92@gmail.com Abstract: For the past decade social media usage has tremendously increased. Despite the growth, it is still unclear how the use of social media platforms affects the choice of students in Higher Learning Institutions in Tanzania. Therefore, the…