Fear Mongering and Appeal to the Name of God as Propaganda Techniques in the Kenyan 2013 Presidential Debate
John Wanyama Khaisie*, Sheila Wandera Simwa and James Mayaka Gwachi Department of Literary and Communication Studies, Laikipia University, Kenya *Corresponding author: jkhaisie@yahoo.com Received October 21, 2018; Revised November 25, 2018; Accepted November 27, 2018 Abstract: Politicians use different types of language to control and direct the way the electorate perceive political issues. The most commonly…