Received September 5, 2019; Reviewed September 15, 2019; Accepted September 16, 2019

Abstract: This study was to analyze whether there were significant differences in perception of stakeholders on quality of the products of Bachelor of education programmes offered in private universities in Tanzania within the framework of the inter-university council of East Africa. Two organisational theories and approaches-open systems and total quality management theory –provided a theoretical lens to explain how various quality variables affect quality of Bachelor of Education programmes offered in private universities in Tanzania. Concurrent embedded mixed-methods design was used in the study, including questionnaires, interview guide, document analysis schedule and observation schedule for triangulation. The sample size comprised of 453 participants including students, lectures, and head of departments, faculty deans, and directors of quality assurance from three private universities offering Bachelor of Education programmes in Tanzania. Quantitative data was analysed using descriptive and inferential statistics while qualitative data was thematically presented and discussed. The t-test was used to establish whether there was any significant difference in perceptions among stakeholders,while a one-way ANOVA was employed in order to examine the difference in perception across the three universities. The findings revealed that there was a significant difference among stakeholders in the quality of products of the Bachelor of Education programmes offered in private universities in Tanzania. The study concluded that aspects of assessing the quality of products of the Bachelor of education programmes offered in private universities in Tanzania were highly rated and/or perceived positively by stakeholders. This is because stakeholders greatly recognize and consider the influence that quality has on the products of the Bachelor of education programmes. It is therefore recommended that private universities should bring stakeholders onboard for they are key players in determining and ensuring that the quality of Bachelor of education programmes meet and satisfy the requirements, standards and framework of the inter-university council of east Africa-IUCEA.

Received March 5, 2018; Revised March 25, 2018; Accepted March 30, 2018

Abstract: This study sought to examine the broadening of and innovative marketing of tourism products by making an analysis of the Batwa trail in Mgahinga gorilla national park in Western Uganda, using quantitative and qualitative techniques. The study established that tourism industry in Uganda experiences a stagnant growth given the fact that most tourists get bored with the existing products. The trail has a variety of products like caves, forest walk, and hiking experience. However, it experiences little acceptance levels as less is known about it by international visitors. Secondly, no promotional plan was used for the Batwa trail which meant limited number of potential tourists would know about its existence. The currently used traditional methods like trade exhibitions can yield minimal results. The use of social media like Facebook, Instagram, Watsap, Pinrest and google adverts were seen to be the modern effective promotional tool for the trail. The study recommended constant promotion of the Batwa trail in travel magazines, social media and fairs to achieve appeal and acceptance by both domestic and international visitors.