Effect of Peers’ Urge to Model Fellow Peers’ Behaviour on Gambling Motivation Among Students in Universities in Kericho County, Kenya
Owuor Arnold Odhiambo, Amos Magut, & Pamela WadendeSchool of Arts and Social Sciences, Department of PsychologyKisii UniversityEmail: arnold.owuor45@gmail.com Abstract: The increasing prevalence of gambling among students has raised questions about the underlying factors contributing to these behaviours. One critical factor that has emerged is the influence of peers’ behaviours and the urge to model fellow…