marketing – Journal of Research Innovation and Implications in Education

Rwanda’s Innovative Marketing Strategies and Influence on Tourism Development: Case of Northern Tourist Destinations in Rwanda

By JRIIE | April 18, 2020

Kalulu Ronald, Dr. Kabera Callixte, Tushabe Emmy & Niyinderera Pascal – University of Tourism, Technology and Business Studies, RwandaEmail: kaluluronald@gmail.com Received March 9, 2020; Reviewed April 11, 2020; Accepted April 17, 2020 Abstract: The study examined Rwanda’s innovative marketing strategies and its influence on tourism development. The study used a sample size of 123 respondents…

Broadening of Uganda’s Tourism Products and Its Impact on the Tourism Industry: A Case of The Batwa Trail in Uganda

By JRIIE | February 19, 2019

Kalulu Ronald* Lecturer, Department of Tourism and Hospitality Management, University of Tourism, Technology and Business Studies, Rwanda , Tushabe Emmy – Lecturer, Department of Tourism and Hospitality Management, University of Tourism, Technology and Business Studies, Rwanda *Corresponding author: kaluluronald@gmail.com Received March 5, 2018; Revised March 25, 2018; Accepted March 30, 2018 Abstract: This study sought…