Rwanda’s Innovative Marketing Strategies and Influence on Tourism Development: Case of Northern Tourist Destinations in Rwanda
Kalulu Ronald, Dr. Kabera Callixte, Tushabe Emmy & Niyinderera Pascal – University of Tourism, Technology and Business Studies, RwandaEmail: kaluluronald@gmail.com Received March 9, 2020; Reviewed April 11, 2020; Accepted April 17, 2020 Abstract: The study examined Rwanda’s innovative marketing strategies and its influence on tourism development. The study used a sample size of 123 respondents…