Leveraging E-Communication for Talent Development: Exploring the Digital Capabilities of Athletes and Coaches in Nairobi’s Basketball Training Hubs

John Okwemba Ngota, Peter Gutwa Oino & Charles Olang’o
School of Arts and Social Sciences
Department of Sociology, Gender and Development Studies
Kisii University
Email: okwesh1969@gmail.com

Abstract: This study examines the e-communication capabilities of athletes and coaches in the talent development of basketball players at training centers in Nairobi, Kenya. Utilizing the theories of socio-technical systems and digital literacy, the research explores how digital communication tools can enhance or hinder talent development. A mixed-methods approach was used, involving quantitative surveys, qualitative interviews, and observations, with a sample of 313 participants, including 250 athletes and 63 coaches. The findings reveal that while e-communication tools offer benefits in accessibility and efficiency, significant gaps exist in digital literacy among athletes and coaches. Limited access to technology and connectivity issues were major challenges, reported by 40% of athletes and 35% of coaches, and by 50% of athletes and 45% of coaches, respectively. Additionally, 37% of athletes had never engaged in online communication with their coaches, indicating a gap in tool adoption. The study concludes that despite the potential of e-communication to revolutionize talent development in sports, its effectiveness is currently limited by digital literacy challenges and inadequate infrastructure. Recommendations include targeted digital literacy training, improved connectivity, and the integration of e-communication strategies into coaching practices to enhance basketball talent development in Nairobi.