Influence of Women’s Inclusion in Bodaboda Management in Household Livelihood Sustainability in Homa Bay Town Sub-County, Kenya

Anyango Boniface Alando, Peter Gutwa Oino, Mildred Fedha Lumayo
Kisii University, Kenya
Email: jakabwanabon@gmail.com

Abstract: Motorcycles basically known as boda boda in Kenya play a very important role in the transport sector. Boda boda enterprise is male dominated with some women showing interest in joining it, however, with challenges. Women’s entrepreneurship is designated as the new engine of economic growth in developing countries. Prior research shows how men and women differ in starting a business, with women normally facing more restrictions on entrepreneurial performance. This study sought to investigate the influence of women’s inclusion in boda boda management in household livelihood sustainability in Homa-Bay Town Sub-County, Kenya. Social Network theory guided this study. The study used a descriptive design approach. The study employed a simple random sampling procedure to select the study participants. The study sample size was 366 boda boda riders and spouses selected out of the 170 stages of operation in the Homabay Town Sub-County. The study employed both descriptive statistics and qualitative methods to analyse data. The study found that women offer social support, financial and managerial support when involved in boda boda enterprise management hence improving its management for better economic growth. The study recommends including women in boda boda enterprise management because it has a positive impact that enhances the growth of the enterprise and offers social, financial, and sustainable growth of the household.