Gender and Developing Entrepreneurial Skills among Entrepreneurs in Juba City, South Sudan

Suzy Anong Lomoro Muras
Tangaza University College, Nairobi, Kenya
Email: suzyanong3@gmail.com

Abstract: Women’s business has received more attention in recent years, particularly during the COVID-19 pandemic and its aftermath. The literature suggests that women can significantly contribute to entrepreneurship. This study examined gender and developing entrepreneurial skills in Juba City, South Sudan. The study was guided by Entrepreneurship Theory. A descriptive survey design was used. The target population was 100 men and women entrepreneurs in Juba City. A non-probability sampling technique was used to choose 100 entrepreneurs for the study. Questionnaires were used to collect data. This study ensured construct validity through relevant representative questions for the study objective. Further, research instruments were developed in close consultation with the research experts for their expertise approval. Cronbach Alpha was used to ascertain the reliability of the study. The quantitative data were analyzed using descriptive statistics like measures of central tendency using SPSS (version 25). The analyzed data was presented in tabulation form. In the findings, gender has a significant influence on entrepreneurship for socio-economic development in Juba. Another finding was that women’s engagement in business has been growing through awareness creation that targets gender and economic development. Finally support given to women in their entrepreneurial management by the South Sudanese state helps in the thriving of business. In recommendation, the national Government, local leaders, and all entrepreneurs should work together by formulating business-friendly policies which are inclusive to both genders without any form of discrimination to promote the endeavors of the entrepreneurs in the social and economic growth of both individuals and the country.