Effect of Stakeholder’s Management Practices on the Success of Sustainable Agriculture Productivity and Market Linkage Project (SAPMP) in Gisagara District, Rwanda
Helena Elsa Pedro & Jean de Dieu Dushimimana
University of Kigali,
Email: helenaelsa@yahoo.com.br
Abstract: This paper investigates the impact of stakeholder communication management on the success of the Sustainable Agriculture Productivity and Market Linkage Project (SAPMP) in Gisagara District, Rwanda. The study employed a descriptive and correlational research design, combining both quantitative and qualitative methods. The target population consisted of 8,521 individuals directly involved in the project, including farmers, cooperative stakeholders, agri-business entrepreneurs, project staff, and government officials. A total of 381 respondents were sampled, and 9 key informants were interviewed. A total of 324 questionnaires were returned, and qualitative data was gathered through semi-structured interviews. Inferential analysis was conducted using SPSS software version 21. The findings revealed a strong positive correlation between stakeholder communication management and project success, with a Pearson correlation coefficient of r= 0.744, indicating that effective communication practices are critical to project outcomes. Multiple regression analysis further confirmed that communication management significantly predicts project success, with a standardized beta coefficient of 0.144. The p-value of 0.000 indicates the statistical significance of this relationship. Despite these positive findings, challenges such as inadequate communication channels and delays in information dissemination were identified, which hindered project success. Based on these findings, the study recommends enhancing communication channels, improving the timeliness and accuracy of information delivery, and tailoring communication strategies to meet the specific needs of different stakeholder groups. These measures are expected to strengthen stakeholder engagement and improve the overall success of the SAPMP.
